Ad Designs

INFO

This year, I was given the task of refreshing and redesigning several of NGI’s ads that are included both in their printed newsletter reports, and in their online media channels. The target audience was primarily their existing customers and current subscribers.

EXCEL ADDIN AD REDESIGN

For this design, after reviewing the product page, I found that the main selling point was this being a tool to simplify and increase accessibility to a complex process. My thought process from there was for the updated version of the ad to emphasize simplicity and ease, both in the copy and in the design.

Print Newsletter Mockup

Social Media Graphic Mockup

Digital Newsletter Mockup

Small Web Banner Ad Mockup

MEXICO DATA SUITE AD REFRESH

For this design, the goal was to decrease the amount of text included in the previous version, increase readability, and to adapt the design into multiple formats for both print and web.

Print Newsletter Mockup

Digital Newsletter Mockup

Small Web Banner Ad Mockup

NGI DATA SUITE AD REDESIGN

For this design, the goal was to give the ad an updated look, decrease the amount of text included in the previous version, rearrange the copy, and to adapt the design into multiple formats for both print and web.